Meet James Alexander, one of three people who created Zopa, the world’s first peer-to-peer lending company. 

“We had no idea what exactly we wanted to do, but we knew why we wanted to do this,” he explains. The idea was born out of a sense of purpose.

Read the full story here https://www.forbes.com/sites/michaelchavez/2019/09/05/using-purpose-to-drive-innovation/#3d5bdbb6748a