For long, gold was considered as an important investment asset, especially for women. But as times are changing, gold or real estate are not really looked at as preferable investment options. Rajat Gandhi, Founder and CEO, Faircent, believes that gone are the days when women investors looked only at traditional tools of investments as part of their financial planning. “These ambitious go-getters are increasingly ditching the traditional tools of savings and investments and areexploring the relatively new and more lucrative forms of investments,” said Gandhi.

He believes that instead of blocking their money for meagre and slow returns in FDs, women are continuously discovering newer and smarter investment portfolios promising higher returns. At Faircent, 14% of the lenders registered are women and they account for 21% of the total amount disbursed through the platform. “Female lenders on our platform are earning an average NAR of approx. 20% p.a proving that women tend to invest wisely; know how to take calculated risks, can meticulously diversify their investment portfolio across different borrowers and hence, end up enjoying better returns,” said Gandhi.

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